Wednesday, 1 April 2009
MacBook 13" 2.33 GHz 3GB RAM 250GB HD, 2 filthy dogs
The cartoon »new mac book« is cruel, it hits a whole class of society: in your face. It questions all the values Steve Jobs is representing; this cartoon pulls the legs of all owners of those peculiar white and silver foldable things in the fancy quarters of the metropoles.
»Wow! They look so much better (and faster) on your new MacBook!« If you've heard this sentence before at Starbucks, in a design academy or in between some black shirt nerds, sitting in the shades of trees in summer, you just know two head movements: either you shake your head ("And where do you play 'Farcry', my mac friend?") or you nod ("Oh yes, those new macs are sky-rocketing with the new 'Core 2 Duo' architecture").
To have the apple "on it" or not: it seems that this is the most important question in some of the standardized artist and shopping quarters around the world. Those shiny white and silver thingies fit perfectly into the world of private clinics, noble malls and DJ desks and radiate excruciating exclusiveness and entrepreneurism where no one is. The one who wears apple on XING meetings will probably be hugged on facebook and followed on twitter instantly. A special understatement utters the one who drives up with a black Saab which is tagged with the enclosed white Apple sticker. The sticker drives even more positively on a 106-inch "smart" car – that's the climate preserving roundhouse kick which rushes into your face, asking you how black your carbon fingerprint is by now.
In »new mac book«, the clean machine is not to be spared from the worst: as an inactive and dull thingy, it has to stand the copulation process of two filthy dogs on it, as if it was the classy suede backseat of grandma's Cadillac. The MacBook has been reverted in its meaningfulness: from a device of modern, clean virtuality to a camping mat of archaic, physical fertilisation.
Andy Leuenberger's fantastic cartoons are modern sociological meditations mixed with PC philosophy, served in his individual 'corporate identity', black on white paper with red shading. There's just one question: is The Leuenberger using a Mac?